Impact of Green Marketing on Consumer Purchase Intention
نویسندگان
چکیده
منابع مشابه
The Impact of Green Advertising on Consumer Purchase Intention of Green Products
Chinese advertising industry has dramatically developed as consumers’ concerns over the impact of environmental degradation on their lives and interests increase, which results in a significant sale of green products. This study aims to explore how green advertising affect consumers purchase intention of green products. The data were collected from 313 consumers in Shanghai, China. The research...
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ژورنال
عنوان ژورنال: Mediterranean Journal of Social Sciences
سال: 2013
ISSN: 2039-9340,2039-2117
DOI: 10.5901/mjss.2013.v4n11p650